Advertising Opportunities with Care Waves Radio

Care Waves Radio offers a unique and meaningful way for local businesses and organisations to reach communities across Northern Lincolnshire and the East Riding of Yorkshire — while supporting a valued local charity.

We're a not-for-profit hospital radio station, broadcasting to patients, visitors and NHS staff at Hull Royal Infirmary, Castle Hill Hospital, and Diana, Princess of Wales Hospital. When you advertise with Care Waves Radio, you're not just raising awareness of your business — you're helping us bring company, comfort and entertainment to people when they need it most.

Why Advertise with Care Waves Radio?

A Unique and Engaged Audience

Our listeners include hospital patients, visitors and NHS staff across Northern Lincolnshire and the East Riding of Yorkshire. It's a wide and varied audience, tuning in throughout the day for music, companionship and a friendly voice. Hospital radio reaches people in a setting where traditional advertising often can't — making your message stand out.

Supporting a Local Charity

Care Waves Radio is run entirely by volunteers and exists to enhance the hospital experience. Every advert or sponsorship directly supports our service, helping us fund broadcasts, equipment and ongoing development — all for the benefit of patients.

Cost-Effective Advertising

As a charity, we offer excellent value advertising packages designed to suit a range of budgets. Whether you're a small local business or a larger organisation, we can tailor a campaign that fits your goals — from short campaigns to longer-term presence.

Trusted, Loyal Listeners

Care Waves Radio is a familiar and reassuring part of hospital life. Our listeners trust the station, tune in regularly, and value the comfort it brings — giving advertisers repeated exposure in a positive, community-focused environment.

Advertising Options

We offer flexible advertising opportunities, including:

  • Radio Commercials
    Short, pre-recorded adverts aired across our programmes. You choose the frequency and timing to suit your audience.
  • Programme & Feature Sponsorship
    Sponsoring a show or feature is a great way to show your support for local hospitals while gaining regular on-air recognition.
  • Website & Social Media Promotion
    Boost your reach beyond the airwaves with promotion across our website and social media platforms.
  • Event & Special Broadcast Sponsorship
    We run special broadcasts, charity appeals and events throughout the year — ideal opportunities to align your business with our community-focused work.
  • Printed Magazine Advertising
    Each year, we produce a high-quality glossy magazine about Care Waves Radio, distributed across our hospitals — offering another way to connect with our audience.

Why Choose Radio? – Fast Facts

  • • Broadcasting to major hospitals across Northern Lincolnshire and the East Riding
  • • Advertising packages from just £100
  • • Radio advertising can return £7.70 for every £1 spent (Radiocentre)
  • • Low cost allows for high-frequency advertising
  • • Different programmes across the day reach different audiences
  • • 89% of people in the UK listen to radio every week (RAJAR)

Advertising Packages

We offer bespoke packages tailored to your needs, alongside simple ready-made options:

Package 1

20 × 30-second prime time commercials per week

£100

Package 2

35 × 30-second prime time commercials per week

£150

Package 3

56 × 30-second prime time commercials per week

£200

Monthly plans are also available — just talk to us and we'll build something that works for you.

Sponsorship & Production

  • • Programme sponsorships from £300 for 26 weeks
  • • Commercial production from £60
  • • Donations are always welcome — donors are credited online and on air

How to Get Involved

If you'd like to advertise, sponsor a programme, or request a media pack, simply visit our Contact Us page and a member of the team will be happy to help.

By advertising with Care Waves Radio, you're promoting your business and supporting a vital local service for patients and hospitals across our region.